Interview: Editor in Chief, Liz Entin Runway Passport via Mr. Marsocci, Publisher: Ambition Fashion Magazine

Live out of NYC......

1- WHAT MADE YOU WANT TO BECOME A PHOTOGRAPHER?

Long ago when I was a child I was on a tv set. My mom worked for ABC New York Corporate office, then Yamaha Music Corporation as to where I was exposed to strong rich sounds of the pianos as a child. Music soothes the soul in a way, you know? I then had the pleasure to meet an actor from the tv show “Fame”.  The lighting on the set was great and I figured out what I wanted to do from there.


2- WHAT DO YOU LOVE BEST ABOUT EACH - RUNWAY, BACKSTAGE AND PHOTOSHOOTS?

Runway, Backstage, and photoshoots change and develop with their own iconic tweaks and turns. Developing at any given “time”. Sudden loop holes and changes we all undergo backstage with crazy hair, makeup, other production. Its fun. And I enjoy what I do as long as I am compensated to present that “art” from Arts Heats Fashion……..to be continued ~

3- WHAT WAS YOUR FAVORITE MOMENT OF THE ARTS HEARTS SHOW?

Favorite Moment at Arts Hearts Fashion would have to be the exclusive video that I shot of Korr-A the singer, available on my site. And being able to breathe from being cooped up all day in the media pit with people whom should not be there, is such a relief. Knowing key individuals and players in the industry is crucial and delicate to serve, however when all the dust has settled, its very much worth it……..

4 - WHAT IS YOUR DREAM SHOOT?

Ah, the “Dream Shoot” : side by side with renown photographer Patrick Demarchelier for the next VOGUE would be the “ideal”, close to becoming practical one would say…….

5- WHAT IS A SHOOT YOU HAVE DONE THAT YOU ARE  MOST PROUD OF?

The “past” shoots and editorials have lead me to undergo change in the way imagery is “seen”. How light falls soft, or hard. Being able to harness and master the light is from past three consecutive decades of photography. Some through the most difficult of circumstance, however in the end, the strong will rise up……..

6 - WHAT PHOTOGRAPHERS INSPIRE YOU?

Much inspiration comes from Patrick Demarchelier’s, Annie Leibowitz, and very many others;  works and teachings that I have had the extreme opportunity to see. Each and every photographer  is. NO, let me rephrase that, they are talented in every way they see their perspective is and has been. It’s those photographers develop a technique or skill to promote fashion in a people appealing way, then sure. Why not. Creativity is a great tool to have, 99% everything you see is of the visual arts……..

7 - WHAT IS THE MOST EXCITING PART OF BEING A PHOTOGRAPHER AND WHAT IS THE BIGGEST CHALLENGE?

The biggest challenge is learning who is on your team and who’s not in this industry. Do it right the first time, so you do not have to come back again and again.  Do it quick, do it fast. DO IT, tastefully, with respect. People have their word sometimes. Sometimes they don’t follow through with their word and it puts them in a serious hardship. Just do not make promises you’re not able to keep.

Most of my work is a piece of “art” which teaches us something about the next technique or “how can I put the light over there? “ I have figured out most to that question. Interview for that is separate. Nevertheless, the majority of imagery found on my site are all shot in that nice sunlight, yet “Natural Light”........

Our SOP - Standard Operating Procedure Before, During, and Post, aftermath of the Pandemic of COVID-19

Here at Ambition Fashion Magazine we strive for excellence in our clients overall health, safety of whom they are in physical contact with;  and in combination with their overall well-being. When the lives of countless customers  they may reach supplying the ability to better their lives with a touch of personal ‘one on one’ care are at a risk, we mitigate that risk to remain at a safe workable distance. 

We always practice the ‘standard universal precautions’ before, and currently while the unfortunate epidemic hit on a global scale. We advise, encourage, and strongly urge everyone to do the same. This disease doesn’t discriminate based upon age, sex, size, color, and religion. It will ultimately kill you. Heed this warning. 

We also would appreciate your donations to aide in our teams health and safety, while traveling to designated areas and the return journey to our home base of operations. Most over all, yet the safety of our community surrounding the last remaining Rainforest in California.We can and will continue to open our doors for business to operate. In hindsight, during this crisis we are apt to  our 4K UHD interview services we offer to aide in information properly released for pubic health and safety. And the safety of our crew and our local communities.  We here, at Ambition Fashion Magazine, are an active broadcast media platform and publication service that will continue to remain open during, and on the front lines in a rural (remote) area. To provide live broadcasting services to serve our community that has limited resources currently; and  mostly effected during this COVID-19 global crisis. 

Resources are scarce here currently as a standard, and of especially during this global crisis. Most donations are accepted with great compassion and appreciation. At least donate to keep our mission of saving the arts alive. We will mention your name and brand for the donation. Thereby giving you more exposure on social media to the professionals that will notice you faster. When reaching out to friends or family, it will show humility and being humane as a human.

Knowing Your Copyright and the Attributes they must Foretell

How must we tell who owns what rights and for which image? 

Every time you depress the shutter release for all imagery and video created, you own the copyright. So, yes, the click of the ‘button’. For all imagery. And for all video created. Everyone should have a catalog system. Sort of your cameras professional software that was a purchase bundle with the camera. You know the software that you are unsure to install on your computer. I am glad I did. There are options when you ‘mark your turf’, or even the better one. That you, ‘put your name on it, and date it’ for your creative records.

Do you recall a time when you were back in grade school throughout high school and the ‘instructor’, or ‘teacher’ told you in here exact words, ‘Put your name on the paper and the date.’ Remember that, I am sure you do. She or He did this to identify your specific ‘body of work’ which would then identify your writing to match your identity itself. It was very, very specific. She or he, the instructor was establishing your very own ‘copyrighted work’. Now unfortunately back then, you were not smart enough to draw something great, sign it, send it to Congress for intellectual property protection of your own copyrights as a child. This would have been deemed by the court as a creative copyright, anyhow. As the teacher, is giving your or ‘intellectual mind a written exercise ‘that he - or she’ created themselves’ to teach you a lesson in life. Whether the class was math, english, history, science, or even ‘the dreaded physical exercise’ -   would have been awarded a license attribute a creative common license with a right to edit, change, or modify, to educate students in a learning environment. 

Copyright History from 1800’s,Then and Now

Now that you have a basic understanding of copyright from the beginning. So let’s dive a little deeper into our art history on a global scale. By a true artist of his time.  The name of James McNeil Whistler, from the 1800’s,  was born into copyright by his father whom was a judge of copyright law for the arts. That his father wanted him to pursue being a judicial officer of copyright law as he did himself. Whistler understood law already and wanted to pursue the arts even more.

Let’s dive into another artists whom are often confused by the names of Manet, and Monet. Do you know who they are? One was a born natural talented artist as he studied works from the creators of manipulation of light. Manet use light in a way that he always painted using Rembrandt lighting. If you notice the portraits that he painted, he painted using the 5 core elements of light. When you look at his body of work, specifically around the nose and cheekbone, you will see a portion of highlighted ‘triangle of light’…..that my friend, is in fact Rembrandt lighting.  There are more such as ‘butterfly’ lighting, or Hollywood lighting, as the shadows would be under your nose in a triangular shadow that points toward your lip. There is also ‘hatchet’ lighting, or we call it now ‘side lighting’ which you end up with half shadow from the bridge of the nose, and half light on the other.  As an artist myself, I studied under the masters of light back in college. However my journey begins as an infant. We can touch on this later. Now let’s focus on the main issues that always arise in the art industry, specifically fashion. Or commercial advertisement photography.

API - app programming interface 

In this high demand society that uses technology faster than drinking water. You need to be taught the rules of social engagement on someone else’s platform. Whether its social media or cross publishing with 3rd party software known as API. Application Programming Interface, is what API stands for. With that being stated, it acts as an ‘automation process’ to interface, or cross publish on a social media platform(s), a specific image, video, and or a combination of those items;  as it correlates to those media attributions you are confused about. First off, you should know is that automation process is ‘self driven’ to process the application media you are attempting to cross-publish to another 3rd party platform has regulations, or in the technology world, we call them EULA. Ya, many of us don’t spend hours reading 300 pages of user agreement information regarding your privacy, data, and how it is used, and or distributed. You should, and should not be lazy about it. Be proactive and read. If you decide not to read it, you are neglecting your own copyrights without fully understanding what you are agreeing to. Don’t click unless you understand. Remember back in school? 

To this day, many platforms use the API system as a data pass through, or data funnel. This does not bind the 3rd parties that created the API application, as they are aware you are using it as a creative common to share data.  Let me tell you, that the majority of hosted platforms use these applications to make it easier on you. However you have to do the leg work on your own. They created the program, gave you the ‘EULA key’ to protect you. Knowing that copyright is involved. I can tell you is that Apple TV, Apple App Store, Apple Music, and to create your Apple Chanel uses those API applications, as ROKU, Facebook, Instagram, Google, LinkedIn. Some of them tightened their sharing policy if you have read the complete EULA. I can give you a hint as which ones are strict, as it’s known to be a professional social media networking platform. It’s LinkedIn, if you have guessed correctly. Apple is strict with identity processing to establish that is it you, beyond the ‘shadow of a doubt’, so to speak. Then you have the ones that are not forthright, however you have to read the ‘EULA agreement’ before clicking install, or okay to install. When you first sign up for an account from any one of these applications, they ask you for your personal information, then have you read the ‘Eula agreement’ before the installation can take place. Either way, it explains in detail how your information is stored, and how data is shared on a social media platform. Facebook and Instagram since they are what we call a subsidiary affiliation. One is the parent company, whom owns the other on the lower platform. Since these are mostly  image related platforms, those seem to be easier to identify. They are all shareable social media platform networks that send data outbound to the pubic to see, view, and edit if deemed applicable.

Please, Social Media to the Back of the Line.

We all know Facebook long ago had an intellectual property rights argued who owns your image once posted on Facebook, and most of all whom can share it. You own the rights, however they can share only with your permission. Often they do not abide, sharing your imagery to use for marketing. Unless specific criteria are established from the moment you post your image, it is, in fact shared. We call it in our industry as ‘a published media content’. Why does this matter? Well, you would not want someone else to profit off of your imagery that is personal. Or even for professional for that matter. You still own the copyrights, however the specific use of that image is what the issue currently is now. Solve the equation. A simple one, at that. Remember your teacher taught you to what? ‘Write your name on it and date it’ comes into play now more than ever.  If you take the time to write your name, or company name to positively identify the imagery. Which should create a significant ‘beyond the shadow of a doubt’ signature to your work, then you should mark it how you see fit, BEFORE sending across a cross publishing platform out into the digital realm. You can digitally tag your imagery with the installation of your manufacturer’s supplied bundled software that came with your purchase of that professional camera. And then, reading the Eula agreement that comes with it will benefit you in the long run. This again, refers to the instructor that always said to you, ‘put your name and date on it’ goes a very very long way.

Technology to Work for You

Now that you grasp a conceptual, turned into perception, and of this case copyright law. You now know how to avoid entities from the misuse of your work created. Not yet, you still need to assess your photography applications to see if you can administer a ‘beyond the shadow of a doubt’ fact that proves you can identify your image once it takes digital form. What this entails, is to ‘put your name on it and date it’ verbatim within the application. A name, a name and an email address, and a business address. If running your business under a .com, .biz, .org, .au, or what establishing  suffix domain, must be listed on your image to protect your rights from being absorbed by other malicious entities for monetary gain without your consent. By placing your domain across the middle of the imagery, it will often detour the cyber attack on your imagery in a different location, however within the internet on another domain to absorb the intentional direction. Meaning detour the cyber crime elsewhere, other than you. It still happens across the global. This is where the WIPO comes into focus, so to speak. The World of Intellectual Property Organization is the hub of IP.


When in the open public domain, media is free to capture areas that have open access. With limitation to areas that say private road, no trespassing, keep out, those areas are restricted to physical public domain. As a rule of thumb, you as a business entity, that are filming you are supposed to gather the necessary data for your permits from the California Film Commission. Pay the CFC the necessary fees, list the specific area by giving GPS coordinates, and a brief description for what area you are filming. This is to allow them to create a permit for your business, specific to the area, yet most importantly, check the areas for privacy violations of residents or non-residents if that violation will or would occur. They also ask what the content or media film is used for to best understand the direction of your camera a case of unwarranted persons traveling in the nearest vicinity

To Know Where you are Helping Privacy Breach of Others: 

Another great tool in your tool box is technology. Technology that is working for you. Not, you that works for technology. More or less, the dive into remotely piloted aircraft system - RPAS. Or UAS, unmanned aircraft systems. Commonly known as UAS. Knowing airspace would greatly help you establish military zones you are definitely NOT able to capture, nor film on video without written consent, or an airspace authorization that takes anywhere from 30 - 90 days for a valid reason. Why so long? You are not the only one whom is flying in the airspace, or the surrounding airspaces that are different in classification. Do you have to be aware of privacy for others property while flying, and or filming? Yes, most definitely. 


Other airspace authorizations for different classification such as B,C,D,E vary on the reasons why you’d want to fly close to an airport and jeopardize the people’s lives in the air. That baffles the hell out of me. You, meaning the ‘pilot’ is required to fly in sparsely populated areas where the UAS doesn’t pose any physical threat to anyone on the ground. On that note, it is highly recommended that you, the ‘pilot’ - PIC, have a contingency plan to safely land in case of an emergency. ANYTHING can happen. As a former beta tester. Meaning before the hype of RPAS, or UAS release to the public, I myself was a beta tester which encountered problems from the manufacturer programming, and or the hardware malfunction. Even when the UAS is on the ground for safety checks, anything, I say again, anything can happen while you are airborne. Besides sending up your FAA app notification, of flight to remain below 400ft isn’t a problem, as I was in Class G airspace at the time. 


There was a time to where during a manufacture’s infancy stages, the UAS, on a clear 75 degrees summer day with zero wind. Upon start up, had its issues upon launch. Issues that upon launch, the four blades were rotating at normal RPM. So, upon pressing the automation ‘liftoff’ button, it lifted off the ground a total of less than 6’’(inches) before it completely flipped upside down and almost chopped off my legs. Immediately stopped the UAS with the ‘kills switch’ and pulled the battery out to send the unit back to the manufacture with the telemetry to let the engineers know of a severe existing issue that would have been worse had I not reacted quickly and calmly.


Yes, the calibrations were completed. Yes, nothing else was damaged. And yes, I was alive with my knees in tact. This again, is why you must fly in sparsely populated areas to prevent injuries to yourself or others. Was this the only time there was a malfunction within the UAS? NO. There were others such as the dreaded ‘toilet bowl’ effect was much, much worse.  For the drone, not I. Even the FAA, when reported for drone malfunction and no damage, was curious on why this was happening to not only myself, yet countless others. Not usually ‘pilot error’ as many UAS owners would concur. 

So, we have UAS systems that can wander in any direction in a specific waypoint in airspace. Correct? Yes. Does it invade privacy? No. You are always aware of where you are flying, even if you have the live HD video feed that you are recording for safety measures alone. The key to having these craft, is to check the weather first, check the UAS, and check where you are specifically going to fly. FAA said, like your instructors from way back when, ‘put your name on it and date it’. For a specific reason to not reprimand you, however to make sure no one else was injured in the process in the surrounding area. So again what is the message upon recording video or imagery? ‘Put your name on it, and date it’ 

Currently, and now we have those issues that arose to where you are NOT allowed to fly in a STATE park. There are exceptions to this rule. A valid permit upon approval of the CFC - California Film Commission, STATE Parks valid cinematography fee with proof of the permit in hand, and for what specific date. A, FAA - Federal Avaition Administration would provide an airspace authorization anywhere from 30-90 days. Now, there is LAANC - Low Altitude Authorization and Notification Capability. Our very own automated air traffic automation control, in a sense. 


So, must we know where we are filming in the airspace for safety and to avoid breaching privacy? 100% yes, unless they are specific participants in the film and notified. What you have to notify others when filming? Yes, the ones that are, or maybe indirectly exposed to filming, yet not to breach their privacy. Believe me, at 400ft you are not able to identify a person very accurately. Besides which your ‘nose’ of the ‘bird’ should remain forward in the direction of travel with the airbrakes off, and trim adjusted correctly to avoid collision of any kind. Thereby filming what is directly in your ‘Go-NO-Go’ intended flight path. Regardless of anti-collision, or avoidance technology installed on your craft. Involvement with UAS and the FAA, your qualifying factors are the weather, federal regulations within US airspace, and time. Not intellectual property, to where the FAA isn’t involved in defining intellectual property, however their interests lie within privacy. And again, the airspace, weather patterns, NEXRAD, federal regulations with UAS operations, and safety for those on the ground, to those in uncharted airspace above all else. Positive Aircraft Control, Fatigue Countermeasure, and a few others are great credentials to have in your ‘back pocket’ as due diligence when undergoing airspace operations. There is more than this. So at the initial, ‘intent of flight’, in which occurs at the pre-launch of the UAS. While in your home, NOT on the ground. The intent is either for ‘pleasure’ or for ‘commercial’ purposes. Either way, the videos, and or the ‘still imagery’ copyright remains the same.

Why am I giving all the information that isn’t related to our main concerns, or DOES IT?

- Yes, it sure does. By a dramatic distance.

Are Bureaucrat Officials Stealing from the Artist?

Our concerns is that States are taking advantage of artists across the board. From filming on the street. To cinematography in the airspace. To posting a picture on the internet. Or claiming what imagery or video isn’t the States Sovereign rights. So we already mentioned that States Offices are already involved once the fee has been collected. This is without claims to any rights of footage, video or stills. You have completed your due diligence by gathering your data ahead of time in preparation for the cinematic scene you were looking to accomplish. Informing all parties, State, and otherwise that your footage is being used for your business, marketing or otherwise. It is up to you the artist to determine whether or not, you wish to share the footage on your own accord. Most importantly how it will be used on the Internet. You must be very specific here and now. This is now the time to where you, ‘put your name on it, and date it’ comes very much into ‘play’ now. When you do it, I would advise directly across the middle. Does that not ruin the image? No, it should be a copy of the original, to be ‘shown’, and or ‘displayed’, and not to sell for any party. It is only the ‘proof’. If that doesn’t work. Guess what you do even more now? Yep, ‘put your name on it, and date it’ all over it. Sideways. Multiple times across. Vertical. All over it to establish that you own it. If they want more of it to view, I would advise a selling point for both parties at that point in time. If they demand, tell them to pay. If they don’t. Don’t waste your time, they’ll come back. And when they do, your name will be plastered all over it.

Certifiable Art Works

Have you ever though about making an art piece have a certificate of authenticity to validate its origin? 

Yes, and for obvious reasons of the origin inclusive of validity. Museums will not consider a ‘gallery piece’ or gallery image valid, or qualified unless that specified piece has been authenticated from the original created and its origin. When you deal with the business aspect of photography, you would need to really consider that fact most artists pass on their heritage through their own art works, and or creations thereof. Or for our case, ‘still imagery’. Another reason to 100%, always like your teacher, or rather, instructor told you to do on your paper was…..’Put your name on it, and date it’. Not for their gratification, however for yours. When you sign and date your creation, you are marking a point in time to where that creation was significant in its own meaning. Whether it was significant to you, or to those you are showing the creation in a public display. This also prevents forgery, fraud, and in cases today, intellectual property cyber fraud. Cyber fraud has happened on more cases in ‘still imagery’ to count since social media has blossomed. Whether cyber fraud, is intentional, or it is unintentional, it is still a crime. That is where specific creative common licenses can protect the artist and their creations if they follow specific guidelines. Most of all, that they, the artist follows up on the license attributions given to the art creation. Many consumers use social media by the millions. In order to prevent such fraud, a certificate of validity, or commonly called a ‘certificate of authenticity’ often detours these cyber crimes from happening. 

Now, when the unintentional cyber crime was committed, no one was the wiser. Meaning, that when on social media, some people often ‘repost’ a ‘still image’, modifying that image to their specific taste, and believe it or not, that is 100% wrong, and a crime. Editing an image changes the lighting in ways the artist was relaying to the public on their perception of what was captured and created at that specific time. They are establishing a a ‘still imagery timeline’ of lighting, and shadow, to effectively communicate that perception to the general public. When you change those attributes, you are required by federal copyright law to inform the artist of those changes. In which they the original artist, or creator will either reject it, or accept it. 99% of the time they will reject it as you DO NOT have permission, as permission was never granted. By establishing a final draft with the ‘certificate of authenticity’ you are conveying and communicating to the public that the work, or works created was a final draft and should not be altered in any way, shape or form.

Why is it so important to change the way you perceive the content? You shouldn’t be concerned with the change, however should be concerned on what exactly the artist was conveying to you at that specific period of time.

So, when they established the physical fact of, ‘put your name on it, and date it’, you should respect the artist’s copyright. There are many ways to avoid altering an image. If in fact, you do not like it, move on.

 

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We here often see LA for a small town with a big heart as seen with Fashion Designer Keith Holman. Whom has created pieces for Michael Jackson for movies such as "Thriller", and has grazed countless fans across the world.

Designers that impact those, and give inspiration to others are the artists in LA that keep the flow going.

Hollywood & The Yellow Brick Road…..

Exclusive event where renown designers showcase their creative successes from famous movies , stories, and a mystic get away…..

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Keith Holman As we discuss memories and throwbacks


We here offer premium services for this type of event. I strong recommend the consultation as a foundation:

Open Consultation
$650.00

Consultation on original portfolio. Client must provide link to at least 3 websites that contain clients work history to be evaluated. To review printed portfolio, client must provide "printed" work at the time of service. Minimum $325 per hour, minimum of 2 hours. This item is nonrefundable.

Here is what's provided for our consultation:

Consultations:

When you grab one of our professional consultations. You get more than most! We bundled so much to maximize your spending. You can learn faster to have an edge on your competitors to boost your brand.

Below is a standard outline of what is provided at our company:

  • We offer a specified receipt for a professional critique of information on how to improve your posing in the same image, -to grab your best work forward.

  • Next, we would instruct you how to improve posing drastically.

  • We offer a review of post production printed imagery, and a copy of your digital files.

  • We offer to show you the corrections on your own imagery while you’re safely at home.

  • We review most items inclusive of your online portfolio, and your printed portfolio.

  • We will send you a digital consultation voice file that explains the corrections, and shows you the best ones for your printed portfolio. We assess those and would inform you of your posing errors

  • We offer a basic analytic of what type of lighting works best for your facial structure.

  • Your printed portfolio would be agency ready. These items may include fashion, swim, lingerie, commercial, print, and advertisement.

  • In addition to the review of your portfolio, and as an extended service. We provide an extended ‘service call’ for your home theater to troubleshoot any common errors or issues you may have on your home theater devices while watching you favorite movies / TV shows ( this may include physical connection errors from improper installation)

  • We offer COA - Certificate of Authenticity services at our company that authenticates your brand to back your printed portfolio. (Extra service fee )

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